This article tells people to read business articles cynically and that Starbucks is using a gimmick to take people’s money. Starbucks is a business- they want to make money and their marketing department comes up with something that makes money so people get mad. For a cute coffee house find a local one- not Starbucks. Starbucks is a chain that wants to make money- let it go and buy your coffee somewhere else if you have a problem with them, but don’t hate on thier marketing team.